Pepsi announced the Pepsi Mic Drop genesis NFT collection yesterday, marking the company’s first entrance into the fascinating and developing world of non-fungible tokens (NFTs). Pepsi is developing 1,893 (to represent the year Pepsi was born) unique generative-style NFTs that went live on the Ethereum blockchain today, Friday, December 10 at 12:00 PM EST, and are available to users for free (outside of gas fees).
The Pepsi Mic Drop genesis NFT collection’s exclusive generative traits, which are generated randomly by an algorithm to ensure that each NFT is completely unique and different, pay homage to the brand’s storied history in music as well as the suite of Pepsi flavours that have captivated unapologetic cola-loving consumers for decades. The Pepsi Mic Drop NFTs is inspired by legendary Pepsi flavours such as classic blue Pepsi, silver Diet Pepsi, scarlet Pepsi Wild Cherry, black Pepsi Zero Sugar – even fan-favorite Crystal Pepsi – and many more.
“Pepsi has always been a brand with a strong heritage in music and pop culture, so it’s only fitting for us to bring that legacy into the new world of NFTs with a ‘mic drop’ of epic proportions,” said Todd Kaplan, Vice President – Marketing, Pepsi. “We created the Pepsi Mic Drop genesis NFT collection for our fans, putting their interests and needs at the forefront by ensuring the NFTs are all free of charge and presented equitably as an inclusive and accessible opportunity for anyone to experience the exciting world of NFTs. This collectible series of microphones is not only inspired by our history, but also represents the scale and scope of how accessible we see this space becoming in the future.”
Pepsi is establishing a waitlisting mechanism at the outset of the user experience to guarantee that consumers have a more equal experience with more reasonable gas expenses and secure participation. Today at 12:00 p.m. EST, the Pepsi Mic Drop wallet queue started on micdrop.pepsi.com. From there, proceed as follows:
- Consumers who have been authorized for the wait-list will be able to mint one of 1,843 Pepsi Mic Drop NFTs for free on Tuesday, December 14 at 12:30 p.m. EST (not including Ethereum gas fees). Consumers should keep an eye out for the remaining 50 NFTs, which will be used for other intriguing projects in the near future.
- The token will be created and given directly to the consumer’s wallet after they have been authenticated.
- Consumers will be able to identify their specific Pepsi Mic Drop NFT and will be able to list it on OpenSea or any other third-party platform at any time by complying with the terms of service of the platform they choose.
Pepsi is creating a carbon offset scheme for the introduction of the Pepsi Mic Drop NFT to assure a net carbon footprint of zero, in line with the Pepsi brand’s thought leadership in innovative marketing strategies.
VaynerNFT, a consultancy under the aegis of the VaynerX holding business, planned and created the Pepsi Mic Drop NFT line.
Please visit micdrop.pepsi.com for the complete rules, regulations, terms, and conditions.
Individuals who are United States persons for U.S. tax reasons are eligible to participate in the Pepsi Mic Drop, and participants must agree to supply specific information to prove their tax status upon request as a condition of participation. Participants are liable for any taxes due as a result of their participation in the Pepsi Mic Drop and should consult their tax experts to assess the tax implications.
PepsiCo- About the company
In more than 200 countries and territories throughout the world, PepsiCo products are consumed more than one billion times every day. PepsiCo’s complementary food and beverage portfolio, which includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker, Tropicana, and SodaStream, produced more than $70 billion in net revenue in 2020. PepsiCo’s product portfolio encompasses a wide range of tasty foods and drinks, including 23 brands with projected annual retail sales of more than $1 billion apiece.
Our goal, to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose, guides PepsiCo. “Winning with Purpose” represents our desire to succeed in the marketplace in a long-term manner while also incorporating purpose into all elements of our company strategy and brands. Visit www.pepsico.com for additional details.