Ubisoft discusses ambitions to implement blockchain technology and NFTs in the future, but leaves a lot to the imagination.
Ubisoft has provided some additional details on its plans to produce play-to-earn blockchain games. During a Q2 results call, the business mentioned blockchain gaming multiple times, and it was also mentioned in its earnings report. It’s worth noting that Ubisoft is a founding member of the Blockchain Game Alliance and a major investor in Animoca Brands, a blockchain-focused developer. Since 2018, the corporation has been experimenting with blockchain technology through contributions to its Strategic Innovation Lab, which focuses on emerging technologies such as artificial intelligence (AI), cryptocurrency, and blockchain.
Although not much has been revealed thus far, Ubisoft is committed to creating games that allow pay-to-win monetization – a concept in which game creators reward players with cryptocurrencies in exchange for playing a game. During the company’s most recent earnings call, Ubisoft CEO Yves Guillemot expounded on this.
The corporation is interested in establishing digital economies, according to the executive, who feels blockchain is “extremely attractive for the long run.” “As you see, this industry is changing regularly with lots of new revolutions happening. We consider blockchain one of those revolutions. It will imply more play-to-earn that will enable more players to actually earn content, own content, and we think it’s going to grow the industry quite a lot,” During the results call, Guillemot added.
“So, we have been working with lots of small companies going on the blockchain, and we’re starting to have a good know-how on how we can impact the industry. We want to be one of the key players there.” Added the CEO.
The introduction of blockchain technology and NFTs into the gaming sector is expected to cause significant upheaval, despite the industry’s opposition. The success of games like Axie Infinity demonstrates the size of the market for companies like Ubisoft and Epic Games to enter. Meanwhile, other companies, such as Valve, have decided to remove blockchain and NFTs from Steam.
Ubisoft
Ubisoft Entertainment SA is a video game corporation based in the Paris district of Montreuil, having development studios all over the world. Assassin’s Creed, Far Cry, For Honor, Prince of Persia, Tom Clancy’s, Just Dance, Watch Dogs, Rayman, and Rabbids are among its video game brands.