Anand Mahindra, CEO of Mahindra Thar NFT, says the response has been “overwhelming.”


With its set of non-fungible tokens based on its flagship vehicle Thar, the Mahindra Group entered the realm of NFTs earlier this week. One of the digital artworks was sold for a world record of Rs. 11 lakh in just a few days. Anand Mahindra, the group’s chairman, has hailed the reception to Thar NFT as “overwhelming.” All revenues from the sale will go to Project Nanhi Kali, which supports the education of disadvantaged girls in India, according to the business.

“The auction had a huge response, which means it’s almost as expensive as buying a genuine Thar.” But that makes sense, given that the NFT is actually unique,” Mahindra wrote on Twitter. The tweet was accompanied by a photo of the car. The message on it read, “The master of the NFT universe stands tall at a super bid of ₹ 11 lakh.”

Source: Twitter

Mahindra has made a total of 26 lakh from the first batch of NFTs sold thus far. The NFTs were released in partnership with Tech Mahindra, Mahindra Group’s IT arm, and were made available for bidding on March 29 via Tech Mahindra’s NFT marketplace “Mahindra Gallery.”

“An action-packed auction of the first-ever series of THAR NFTs has garnered high bids worth ₹ 26 lakh. Proceeds from the auction will be donated to Nanhi Kali empowering school education of underprivileged girls,” Mahindra Thar said in a tweet.

Source: Twitter

Mahindra announced on Saturday that the auction for the first-ever Thar NFTs had ended. It thanked the participants and congratulated the winners, and advised them to “keep an eye out” for an email from them outlining the next steps they must do.

Standing Tall, Born of the Earth, Taking Flight, and Explore the Impossible were the four NFTs launched by Mahindra. Standing Tall received the highest price of Rs 11 lakh. Thar’s capacity to navigate through highly difficult terrains such as rivers, inclines, and dunes was highlighted by the NFT. The Thar’s high-seating position was likewise emphasised in the NFT.

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