The music industry has been changing over the past few years. In recent years, there has been a rising trend of independent musicians releasing their music on a NFT platform. NFT is an acronym for Non-Fungible Token. NFTs are digital tracks that have no relation to any physical products, they are only sold digitally. This means that if you are an artist, you can release your song on NFT platforms and it can be bought by individuals exclusively. The music industry is taking note of this and is growing at a rapid pace.
The rising non-fungible token craze has been acclaimed by Calvin Harris, who has said it is set to “revolutionize the music industry”.
The cryptocurrency token, which certifies ownership of a piece of digital content, has already taken the music industry by storm this year, with artists such as Kings of Leon, Aphex Twin and Gorillaz selling them.
The California-based artist has collaborated with Emil Nava on a collection of new abstract works, titled Technofish, which are currently being auctioned online.
During a recent appearance on the Clubhouse program Good Time Show, Harris said he doesn’t fully “understand the scope of what NFTs can be,” adding: “I don’t think anyone has.Then I thought: ‘this is a whole new way to express yourself that’s not controlled by radio or streaming or others who are connected with labels or anything like that.’ It’s a whole new way that music can be expression able without being controlled.”
According to Harris, he is “super-excited” about NFTs.
In his words, “making music was an incredibly direct, direct way to get music out there.” “It didn’t seem like such an expensive, complicated, and tedious way of doing it. I just thought:’We need to be a part of this. We need to make this a bigger deal, and all of us need to make this happen.’ And then I saw what 3lau was doing, I think it can completely revolutionise the music industry.”