Viacom18’s Youth, Music, and English Entertainment Cluster announces the launch of the NFT Marketplace Fully Faltoo!

by Groove Team

Non-fungible Tokens (NFTs), essentially blockchain-certified digital art, have been gaining immense popularity among brands, artists, celebrities, etc, both in India and globally. India’s leading media conglomerate Viacom18’s Youth, Music and English Entertainment (YME) cluster, is all geared up to set its foot in the rapidly growing digital space of non-fungible tokens with the announcement of the NFT marketplace, which has been setup by – a pioneer and innovator of NFT Technologies.’s Anti-RIP NFT technology enables creators/users on the marketplace to enjoy the safety benefits of GuardianLink’s launch for the first time in India, from a youth entertainment brand. It will feature ‘fully valuable’ digital art conceptualized and created by the team behind iconic brands such as MTV, VH1, and Comedy Central in India, and will be available on 14th February 2022.

Fully Faltoo NFT curated by Viacom18’s Youth Music & English Entertainment cluster collection debuts with 3013 tokens

~ The marketplace powered and facilitated by officially launched today

~ Aims to create a real time community of NFT holders

~ Offers ‘fully valuable’ digital art

A first-of-its kind in India, from a Youth entertainment brand, consumers will witness a diverse range of pop-culture oriented digital collectibles comprising of rare and loot artwork inspired from shows ‘Kaisi Yeh Yaariyaan’ & Bakra amongst others. The artworks will be available to purchase globally across two categories Loot & Rare. The loot category will allow digital art patrons to bid for interesting digital collectibles like ‘Bakra urf G.O.A.T’, ‘Rangu The Champ’, ‘Winging it aka Wing it like Wingnesh’ amongst others starting at an affordable 10$ which they will get to own basis a randomiser. The rare collection will be available to bid for at a reserve price of 50$ with many unique art pieces like ‘Dunk That Junk’, and ‘A Panda’s Grey Anatomy’ as well as a special Valentine token inspired by moments from cult show ‘Kaisi Yeh Yaariyaan’. Owners of the rare collection will win the collectible at the end of a 7day bid period. The minimum wallet top up is to be at just 25$.
Adding to the ease and convenience of transacting, ensuring inclusivity is the fact that the users can use Fiat Currency to perchance the unique digital art.

On making a debut in the NFT ecosystem, Anshul Ailawadi, Head – Youth, Music and English Entertainment, Viacom18, said, “Fully Faltoo offers our superfans and collectors an exciting opportunity to own a part of iconic pop culture. Our first drop of 3013 NFTs is just the beginning of an interesting and exciting journey in the Web 3.0 universe. We are confident that this quirky collection will deepen our existing relationships with our dynamic consumers and help us build fandom and increase engagement for our iconic brands in the virtual world.”

Adding to this, Keyur Patel, Co-founder & Chairman,, said, “NFTs are clearly the future for the art industry and the Fully Faltoo NFT collection is curated basis distinct proposition that clearly sets itself apart. We are thrilled to bring to life this unique collection that echoes legacy brand’s values and outlook. This association with the team at

MTV, MTV Beats, Vh1, Comedy Central and Colors Infinity amongst others starting today!

This initiative will also mark the extension of the FullyFaltoo franchise that went on from being a show on MTV and a brand solutions studio, to now an NFT marketplace, that will launch its diverse range of digital collectibles. Giving fans the opportunity to claim ownership over edgy and unique digital art pieces, the exclusive collectibles will also have creations inspired from iconic pop culture properties like Roadies and Bakra, and will be up for auction across the globe. With industry standard security layers enabled, users will be able to buy the NFTs at a set auction price. Users will have to register on the platform to be able to make a purchase through the use of a custodian wallet. The security layers setup by are to ensure security of minting, transferring and storing NFTs.  

Speaking on the introduction of Viacom18’s maiden NFT offering, Anshul Ailawadi, Head – Youth, Music and English Entertainment, Viacom18, said, “The global Media and Entertainment industry has recognized the power of NFTs. As one of the world’s largest media markets, India is uniquely positioned to be at the focal point of this ‘Web3 revolution’.  The brands that make our YME portfolio – MTV, MTV Beats, Vh1, Comedy Central and Colors Infinity, have always stayed ahead of the curve when it comes to emerging trends and pop culture. Our entry in the NFT space with Fully Faltoo is another step in the same direction.”He further added, “The Fully Faltoo collection will be edgy and quirky. This is special for us as we’re giving our fans a chance to own a unique piece of our legacy. We look forward to building as the go-to destination for must-have digital art.”

Speaking about the new offering, Ramkumar Subramaniam, Co-Founder & CEO,, says, “We are elated to work with India’s leading entertainment conglomerate – Viacom18 to launch this NFT marketplace. As a technology framework ecosystem, Guardian has always been on the forefront of the race to build and operate some of the largest Marketplaces and most advanced Creative NFTs in the space. With its foundation in Creative Media, Guardian has led the race in terms of designing high impact creative NFTs protected by our Anti.RIP technology and legitimacy protocol.

About is a pioneer and innovator of NFT Technologies with its roots embedded in the Blockchain world since 2016. It is the inventor of Anti.Rip and Wallet. Cipher technologies for the NFT world and has developed one of the first framework of Legitimacy protocol for the NFT ecosystem.’s deep base of over 350+ product avengers and NFTartists provide global execution capabilities for deploying NFT Auction platform and Exchange Framework. With global brands and exchanges running on platform it has a proven track record of scalability, accessibility, and extensibility.

4 Exclusive NFT Drops @

Viacom18 will implement an elaborate integrated marketing plan that leverages Viacom18’s digital and linear media presence to ensure wide-spread awareness of its maiden NFT marketplace Moreover, the Fully Faltoo campaign aims to educate consumers about non-fungible tokens and digital collectibles as well as to attract viewers to bid on the platform.

Viacom18’s Fully Faltoo will go live globally on 14th February, 2022.

Visit  for more information.

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